Key actions

It should be noted that while all project partners will contribute to the production of each intellectual  output, each output is led by one partner. Certain outputs, for reasons of shared expertise or  geography, will see a stronger bilateral cooperation between two partners.

The development of each output will be supported by the implementation of different activities, and  include test runs and evaluation. Each activity will focus on one theme, though it is given that, with  interconnections inherent to the field of music management, some may overlap with others (such as  audience development and festival management).

Intellectual Output 1


After a 4 month initial content development period, a transnational meeting will be devoted to  developing an online course in entrepreneurship within the music sector. The course will be  comprised of ten online interactive sessions, each provided by an expert. These “webinars” will be  dispensed to project partners, but will also be open to participants outside the project (total 100  participants). All participants will provide feedback on the experience. This “test‐run” approach  allows project partners to adapt and improve the course over time. At the end of the project period,  a model for online learning will have emerged; this result will be disseminated for pick‐up by all  partners.

This activity will be led by the Cyprus Centre for Research and Study of Music.

Intellectual Output 2

YEMP – Young Event Management Programm:

YEMP (Young Event Management Programme) is an existing training model for young managers in the  choral world. A group of young managers are selected to attend a major festival a week before it  starts for a weekend of “theoretical” training. They are then placed in different departments of the  festival, with responsibility, and do “on the job training”. They have “coaches” who visit and advise  them and to whom they turn in case of difficulties/questions.

YEMP will be adapted for STAMP as a model training activity in festival/event management. Over 5  days, participants (coaches?) will be trained to implement a YEMP programme. This staff training will  be combined with a “test‐YEMP”, in which a group of 6 to 10 young managers from project partners  who are outside the choral world follows a YEMP course (joining others selected from outside the  project). The goal is to see how YEMP can be adapted to other sectors and ultimately allow others to  develop their own YEMP trainings beyond the duration of the project and beyond the project  partners.

This activity will be led by the European Choral Association – Europa Cantat and the Estonian Academy of Music.

Intellectual Output 3

Audience Development:

The transnational meeting that begins this activity, which targets the elaboration of models for  audience development, will be paired with the transnational meeting associated with the Festival Management activity described above. At this meeting, partners will share their best practices in  audience development and again adapt the content to their particular situation (type of organisation) and country (incorporating cultural expectations). This activity will include the on‐site 3 visit to a performance showcasing the implementation of successful, innovative audience‐building  techniques.

This activity will be led by the European Union of Music Competitions for Youth and hosted by UNISON.

Intellectual Output 4

Inclusive Music Activities for Youth:
This activity targets the development of a model for working in music for disadvantaged youth. A  transnational meeting will explore possibilities by examining best practices and ideas brought in by  all partners. Various activities will explore music making, pedagogy and intersecting fields (i.e. music  therapy, applied ethnomusicology, etc.) In this activity, an exchange of best practices will occur via e-mail and online workspaces between partners, and a multiplier event will finalise the training model.

This activity will be led by the Cyprus Centre for Research and Study in Music and Jeunesses Musicales Hungary.

Intellectual Output 5

Workshop on International Networking and Cooperation:
A transnational meeting will allow project partners to discuss best practices and how best to benefit  from networking with other practitioners. A 5‐day management course hosted by the Latvian Music Council will provide training for staff of music organisations to become mentors for colleagues in  their region or professional field. The course will focus on developing skills in working with other  regions and nations, and improving networking as a tool for increasing a sense of initiative and  entrepreneurship. As part of its regular activities, EMC runs staff exchange programmes; though  these are not included in this Erasmus+ application, participants to Theme 5 activities will be offered  the opportunity to test their newfound skills in these exchanges.

This activity will be led by the European Music Council and Live DMA.