Webinar #8

What makes music great to the world!
A guide for active audience engagement projects

“The adventure of learning how to listen to music is one of the greatest enjoyments and joys of participating and attending to this art.”

/Aaron Copland/


Music is a complicated matter that needs to be gradually unfolded in step-by-step fashion based on the principle that the more you know about it the more intelligent, fulfilled and joyful behaviour you can demonstrate. Listening to music is a skill that is acquired through experience and learning.


Learning aims

By the completion of the webinar the audience should:

  • understand the role of active listening and active listener as central in the musical performance and the existing problem in audience development in Europe and neighboring countries;
  • advocate in favor of the need to employ active listening strategies through innovative projects and methodologies in order to increase the audience interest and participation to musical events of European art music;
  • illustrates step-by-step approaches in building non-musician strong listeners for their repertoire;
  • assist non musician young audiences, children, youth and inexperienced listeners to access the inter-sonic meanings that the composer aimed for during the compositional process and develop meanings of personal relevance and identification;  
  • employ relevant ways for each audience population in order to assist them to actively engaged with musical works and musical processes in order to develop more relevant and meaningful relationships with the composer and the performer(s);
  • assist different audience population to increase their sensitivity and clarified response to musical compositions and their intrinsic appreciation to the works, the performer’s interpretation and composer’s creativity;
  • design and develop educational programmes, concert lectures and activities for the accomplishment of the previous aims.


“I love music but I don’t understand anything about it.”

“I like some of these pieces, I feel calmer, sometimes I like the melody and I can sing it, especially after I listen to it many times, you know those that we listen on radio or during television advertisements. But I never go to concert. If you don’t understand something then it’s boring and irritating to stay seated so much time.”

Testimonies from music audience qualitative research in Cyprus.


Dr Avra Pieridou Skoutella, B.M., MA, Ph.D, Post-Doc
C.C.R.S.M. Cyprus Centre for the Research and Study of Music
C.M.L.I. Cyprus Music Leadership Institute