Webinar #7



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Learning aims

This webinar aims to:

  • Identify the key steps in the development of a start-up music venture: from the innovative idea into elaboration of a business model
  • Analyze the social and business entrepreneurship in the field of music in a “crossover” mode
  • Classify diverse types of innovations in the music business and  look at practical cases
  • Discuss the concept of sustainability in arts and culture
  • Analyse some of the strategies and financial models for sustainable development of a music venture  
  • Look at international entry models for the expansion of a music venture abroad, with a special focus on collaborative partnership options
  • Discuss opportunities, challenges and trends in the process of international expansion

The webinar is based on Lidia Varbanova’s latest books: ​ International Entrepreneurship in the Arts  (Routledge, 2016) and Strategic Management in the Arts (Routledge, 2012).  The webinar combines theoretical discourses with practical cases in the field of music business from different countries around the world.  


Dr Lidia Varbanova
C.C.R.S.M. Cyprus Centre for the Research and Study of Music