Webinar #9



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Ways to promote Classical Music on the platform of the Ukrainian digital radio station Aristocrats.fm in the program «Classics on Aristocrats».

I think, that our experience – the production of the program about Classical Music on the independent digital media platform, work with different formats of the program, can be useful for European colleagues. This experience in media and social media can show new creative opportunities and ways of promotion the Classical Music and expand the audience of listeners.

Learning aims

By the end of the webinar the audience will:

  • comprehend how teamwork based on common focused vision develop into sustainable successful entrepreneurial stories with the narration of the story behind aristocrats.fm;
  • comprehend and value the efforts needed to transform a vision to an idea, to a venture and gradually successful creative establishment, how it grows in the worlds of media and classical music;
  • acquire understanding regarding the usage of media platform such as aristocrats.fm to support and promote;
  • obtain ideas and useful tools for media usage from the example of collaboration of Aristocrats. fm with the International Competition for Young Pianists in Memory of Vladimir Horowitz.


Ivanka Karabits
EMCY – European Union of Music Competitions for Youth